Why the NFL came first
Football has unmatched U.S. spectator power. Gallup has reported football as America's favorite sport by a wide margin, and the NFL creates high-recognition players in nearly every region of the country. That made former NFL players a natural starting point for PPB.
Why the model expands beyond football
Basketball, soccer, baseball, and hockey produce the same core asset: trusted access. A former basketball player may be known through gyms, schools, and business circles. A soccer player may have club and international ties. A baseball player may have deep local loyalty. A hockey player may be embedded in a tight regional network. The sport differs, but the business logic is the same.
The PPB standard
The relationship must be real. The rep must be approved. The introduction should be documented. The partner team handles the professional consultation. That standard lets PPB stay focused on verified introductions instead of turning athletes into conventional sales reps.
How PPB fits
The agreement comes first. The introduction is documented. The partner team handles the rest.
A retired pro athlete should not have to hope a handshake gets honored. PPB gives approved reps a structured process through ProEdge: register the business, protect attribution, move through conflict check, send the interest letter, and track the status.
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